mkt621(Advertising&Promotion)Current Midterm paper Fall 2010(Dated03.12.10)

There were total 23 questions in todays paper.

Subjective questions were.

1.How we can measure radio audience?(3 marks).

2.Strategy to handle the problems? (3 marks).

3.Factors of distinct image in consumer mind? (5marks).

4.Finaance contribution to develop a campaign? (5 marks).

5.Vehicle characteristics? (5 marks).

There were total 18 mcq,s in today paper and much of them were past papers 4 to 5 were new.

Question No: 6 ( Marks: 1 ) - Please choose one
Which of the following methods can be used to measure the radio audience?

► Coverage
► Number of listeners
► Timings of programs
► All of the given options
Question No: 7 ( Marks: 1 ) - Please choose one
ABC Company manufactures processor and advertises its product for Del and HP computers. It is an example of which of the following.

► Interactive Advertising
► Retail or Local Advertising
► Institutional Advertising
► Business to Business Advertising
RACE strategy is one of the oldest problem-solving techniques and it was proposed by:

► Kleeppner
► John Marston
► Jerry Hendrix
► E.K. Strong